What is a press release?

A press release is a document created to offer an insight to the media, whether this is to share official details on a media worthy event or a new product that a brand is looking to share.

In terms of marketing, press releases are created to share upcoming launches. events and information with key players in that industry such as magazines, bloggers and newspapers. It will vary where you share your release subject to your target audience.

How do you write a press release?

The standard format looks like:

Headline

Using a headline that will grab the attention of the recipients of the release is a great place to start.

Timing

If your press release concerns something that will happen in the future, note that at the top and the same applies even if your subject matter has already happened.

Date

Using the month and year in your release advises that this the latest information.

Paragraphs

When it comes to writing the paragraphs for your release remember to be clear and concise. Providing information which may be required in a write up is helpful and saves questions at a later date. Use around 3-4 short paragraphs, anything longer and your reader may lose interest. Nobody wants to read waffle as it doesn’t add any value to your press release and makes it lack impact.

Any images

If you’re looking to place any images, either alongside the paragraphs or directly underneath. Images tend to be used in fashion, home or beauty releases.

Company information

Finally, adding any company information at the bottom including an email which can be contacted in terms of any questions. With some press releases, samples may be provided to the media, so it’s worth mentioning this on the release if you’re looking to provide these.

What makes a good press release?

There a few tips to bear in mind when tackling your first press release.

1. Firstly make sure that your press release reflects the audience this is going to be sent to.
2. Write in the 3rd person, never in the 1st.
3. Create a heading that will make the recipients want to keep reading.
4. Keep it short and sweet. No waffle is needed.
5. Use one story per press release.
6. Attempt to answer the questions which are likely to be asked.

If you need a press release creating on your behalf, get in touch and we can assist you with this.