What Is Mobile First Indexing And How Can Your Site Implement It?

The world of SEO is continuously evolving. Like most technologies, mobile is becoming more and more critical in terms of SEO. Mobile First Indexing, or MFI, is the latest initiative by Google. You might have heard this term be discussed among SEO specialists and website designers in recent times. But, what does Mobile First Indexing really mean, and how can you make the most of it for your own website? Read on for your quick, easy to implement guide.

What Is Mobile First Indexing?

Mobile First Indexing was created by Google and allows the mobile version of a website to be the most important. Previously, Google used a desktop-first approach for their search engines. This meant crawlers would determine a Google ranking based on the desktop version of a website.

Now with Mobile First Indexing, the mobile version of a website will be crawled. This is then used to determine rankings on both desktop and mobile devices.

Why?

The change was made because Google realised that internet users are primarily searching on mobiles over desktops. This change is significant to all website owners because Mobile First Indexing means that the mobile version of a website must include all vital information. Any content on a desktop site which is not also on a mobile site will not be crawled and used for rankings.

How To Implement Mobile First Indexing

For most websites, search engines are vital for helping customers to find the information they are looking for. In order to make the most of your online presence, you need to get to grips with Mobile First Indexing for your website. Here are a few ways you can improve your Mobile First Indexing;

Responsive Web Design

The most important aspect for ranking well on Google is responsive website design. A responsive website will change depending on the size of the screen being used. Because devices come in all shapes and sizes these days, being able to deliver content effectively to all of them is vital. Google will rank websites with a good, responsive design higher than those that are ineffective on some devices.

Mobile Optimised Content

It isn’t just how your site looks on mobile that is important, but also the content. Google will look into the type of content your website has and how this works for mobile users. Long-form content works great on a desktop but can be overwhelming on a mobile. Break up long text into shorter paragraphs and separate with infographics and imagery.

Adopt A Mobile First Strategy

Because the world of SEO and website design has focused on desktops for so long, a lot of website owners are still stuck in this rut. Developing a mobile-first strategy will help with Mobile First Indexing. Keep in your mind that everything you create going forward should be created for mobile users. These mobile-first designs and content can then be adapted for desktop later, if necessary. However, it is wise to prioritise what Google prioritises for the best success of achieving top ranks.

Need Help With Your Mobile Approach?

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