For businesses with an ecommerce store, we are quickly coming up to the busiest time of year. In fact, for the months of November, December and January, sales, on average, increase by 25-35%. Deloitte predicts that ecommerce holiday shopping will bring in up to $196 billion in sales.

So, if you have an ecommerce store, then now is the time to capitalise on this time of year. To make the most of the shopping season, it is vital to build engagement with your ecommerce store. For help creating a more enjoyable online shopping experience that boosts engagement and sales, here are our top tips.

Five Ways To Boost Ecommerce Store Engagement

1.     Use Giveaways

Partnering with like-minded businesses and influences and offering giveaways on your social media is a great way to increase your engagement and put your products in front of new eyes. By encouraging your followers to tag others and to ensure that they need to be following you to win, you can help to grow a more active audience.

2.     Create A Challenge

Can you use your product to create a worthwhile challenge for people to join in with? This is a great way to create a more personalised feel to your brand. It creates a common cause that people can be a part of.

For example, if you sell reusable kitchenware, can you encourage people to join a 14-day plastic-free challenge, using your content to share hints and tips on how to achieve this? If you’re in the fitness industry, can you do a free workout challenge?

There are lots of ways to spark engagement with a challenge. To help boost sales with your challenge, make sure to offer a discount code or offer for your store after a successful challenge completion.

3.     Cluster And Cross-Sell

In-store experiences will always lead you to clusters of products of items that go well together. This can be the same for your online store too. So often, online stores do not offer this, as it doesn’t sit well for navigation. However, by offering cross-selling and clusters on individual product pages, or creating ‘edit’ pages, you can help to create that in-store feel. What’s more, your store begins to offer more than just products, but inspiration and creativity of how to get the most from what you sell.

4.     Use Interactive Assistants

Interactive assistants aren’t limited to chatbots; you can also use assistants in a whole host of ways to help your customers find the right solution for their needs. For example, content tools that help to recommend certain products or services based on a customer’s preferences. These can be a great way to improve buying decisions and increase sales.

What’s more, you can then use the data collated with these interactive assistants to personalise follow-up communication which can encourage repeat sales.

5.     Consider Your Risk Reducers

There are several concerns that buyers can have, which can lead to cart abandonment. Aspects such as time for delivery, cost of returns, whether there is a risk for data during the transaction, can all lead to consumer concern which can prevent sales.

Consequently, it can help to promote aspects which can help to reduce risk. For example,  guaranteeing 48-hour delivery, or one day dispatch. Perhaps you offer free returns or money-back guarantees. Whatever the sticking points may be for your customers, think of ways you can alleviate their concerns. Then, advertise and promote these risk reducers as well as ensuring they’re in your shopping policy.

Looking to improve your ecommerce store?

Our ecommerce specialists are here to help boost your store’s engagement. From SEO campaigns to Google Shopping and Re-Marketing, we can help you to achieve your ecommerce goals. So, to find out more, get in touch with the team today.