Why are backlinks important?

Creating quality backlinks is important for SEO and also for gaining traffic to your site. It can be confusing about how to get quality links to your site, did you know poor quality links can have the same impact on your site as not having any? If not worse in actual fact. Working out how to get free links to your site in the first place can be difficult, especially with companies actually paying sites and working with influencers to host their links. Today we are talking about how to gain quality backlinks for free.

Create unique content:

This is something that is often underestimated as a way to gain backlinks and traffic. When sites are writing pieces and require sources to back up their points, alongside books the web is often searched. Finding out what is regularly searched in your niche and then creating content around it can be beneficial. Using a site such as Answer The Public allows you to search keywords, then brings up frequently asked questions which you can answer on your site.

Write guest posts:

Guest posting on other sites is another way to build-up links. Writing a piece for another site in exchange for a link to your site can be useful, especially if the site has a high domain authority and is popular. Writing a well-informed piece for that site, not only is likely to draw traffic back to your own site it is likely to raise your own domain authority as well giving you higher rankings in search results. If you’re looking to pitch to a site to host your guest post, it’s worth doing your research on that site and following on from that, make content suggestions which are too valuable to refuse.

Promote your posts:

If you’ve written a fantastic piece of content on your site and don’t know what to do next, the answer is simple. Use social media to promote it. Using free tools like Twitter, Facebook, Pinterest and LinkedIn can be highly effective ways to get people interested in your content who may not have otherwise seen it. Using hashtags, creating pins and with these platforms all having share buttons, your content can reach even more people.

Make your site user-friendly:

Clicking on to a site and being greeted with a variety of ADs all over the place and pop-ups that scream spam makes the majority of us run in the other direction. No matter how fantastic your content is, without a great site, nobody is likely to link to a spammy site. By making sure your site is user-friendly and spending time on your web design is crucial for keeping your site running smoothly. Not only this but ADs which link to spammy sites can also negatively affect your domain authority.

Lastly, it is important to remember that investing time in your link building may feel like a chore at the time, however; the results are likely to be worth it.

Don’t have the time to get quality backlinks for your site? Why not let us do it for you by investing in our SEO Services?