Maxi ReadyMix Ltd – Link Building & PPC

Maxi Ready-Mix Ltd provides ready mixed cement to a highly competitive local market in Leicester, UK. They have invested heavily in the latest state-of-the-art technologies and have an aggressive expansion program.

The Challenge:

To provide effective Local Internet Marketing Solutions to help Maxi ReadyMix Ltd achieve the best possible results through their aggressive expansion plans and support their direct marketing plan and investment in the latest technology. 

Our Solution:

Firstly, we implemented a full audit of their Google Adwords Account and implemented changes in the structure through the bids, matching, ad group and ad structure, keywords and negative keyword targeting and the ad schedule. This immediately increased the average Click Through Rate to over 10% far higher than the normal average of 2% set by Google data.

We then audited the website itself and associated Google Business Listing and optimised both for Local Search Engine Optimisation, (SEO) and Map Results based on in-depth keyword research previously performed. Then through a process of quality Citation and Link Building we increased the Domain Authority which in turn led to an increase in search visibility of over 10% for the key terms identified.

We also performed User Testing on site and further developed it for a better user experience and subsequent conversion. At the same time we incorporated some SEO Development to better allow site pages to be indexed and ranked for key volume search terms. 

The Results:

We’ve achieved a Click Through Rate (CTR) of +10%, which generated a number of new sales and a huge upturn in telephone enquiries in general. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. Post-click revenue – (generated by both dynamic re-targeting and the prospecting campaign) – produce a Return on Investment (ROI) of  more than 200%.

We are currently in the process of developing a brand new website to further target local niche markets in the domestic category and provide an effective platform for further expansion going forward.

“The guys at PhilAston.co have built such a strong relationship with our organization that we consider them an extension of our in-house team. We always know that excellent service is just a phone call or e-mail away and that we'll receive the same level of attention they always provide that makes us feel like we're their top priority.”