The Cardio Shop – Website Optimisation & SEO

The Cardio Shop are a brand new brand launched at the end of 2016 and sell Fitness Equipment in the Get Fit at Home niche. They specialise in the revolutionary new Vibration Exercise Machines and Massage Machines but also sell Treadmills, Spin Bikes and the like.

The Challenge:

To build a brand new Ecommerce website for The Cardio Shop and optimised for targeted terms in search engines and to implement and optimise a Google Shopping Campaign to generate traffic and sales online.

Our Solution:

We worked with existing developers to develop a fast loading, fully secured and user friendly website within the clients budget and specification details. Through in-depth Keyword Research all pages onsite were optimised for key search terms related to the niche and then a Link Building Campaign was rolled out to move these terms up the search engine rankings.

The Google Shopping Campaign was implemented with a feed through the Google Merchant Centre and this was then optimised for best performance. Facebook Ads were implemented with the purpose of collecting email data to facilitate email marketing campaigns.

The Results:

The optimised Google Shopping Campaign has achieved a healthy CTR of between 2 & 3% with a low Cost-Per-Click so maximising traffic and giving confirmed sales within the first week of go-live.

The SEO Campaign has led to all keywords showing  a positive increase in search results and showed page one results within the first two months of roll-out with confirmed sales. This an ongoing campaign that continues to produce positive results.  

So far we have grown the email marketing base to around 2000 emails and growing incrementally.